ADFLOW Networks Providing Digital Signage Solution To TravelCenters of America
Gail Chiasson, North American Editor
ADFLOW Networks, provider of digital signage solutions, today announced that it has been chosen by TravelCenters of America, Westlake, Ohio-based operator of the TA and Petro Stopping Centers travel center brands, to deploy ADFLOW’s digital signage systems at many of its locations.
ADFLOW’s technology platform, in particular its customization capability, along with the company’s demonstrated customer experience in the convenience store industry, were key factors in the selection.
Following an extensive test period and proof of concept, a nationwide deployment to many of the TA Truck Service and PetroLube Truck Service Centers is now underway. ADFLOW has installed at 160 truck service centres at TA-Petro, with 55 more to be installed by end of July. TravelCenters has integrated this digital signage with its enterprise ERP systems for the Truck Service division of its business, making it possible to present localized real-time pricing data from SAP. In addition, the name and phone number of the branch manager, provided from the company’s PeopleSoft system, has been integrated with the ADFLOW digital signage network. The approach ensures pricing information and the Branch Manager’s contact details are up-to-date and accurate on the menu boards.
As of Dec. 1/14, the Company’s business included 252 travel centers, 174 of which were operated under the TA brand name and 78 of which were operated under the Petro Stopping Centers brand name – located in 43 states. TravelCenters of America’s TA and Petro Stopping Centers have full-service offerings that include diesel and gasoline fuel, truck maintenance and repair, full-service and fast food restaurants, large convenience stores, car and truck parking and other services dedicated to serving professional truck drivers and highway motorists. As of Dec. 1/14, TravelCenters of America also operated 33 convenience stores with retail gasoline stations, primarily under the Minit Mart brand name.
Headquartered in Burlington, Ontario, Canada with U.S. offices in Chicago, Illinois, ADFLOW Networks has become the digital engagement platform of choice for a growing number of petroleum and convenience store retailers in North America. ADFLOW Networks digital signage, interactive and marketing solutions are all powered by ADFLOW’s Dynamic Messaging System, using patented AdSecure technology
Gary Davies, executive vice-president, sales and marketing, ADFLOW Networks, says, “Our customers are looking for easy to deploy and easy to manage in-store digital signage that allow them to effectively target consumers and enhance the customer experience. With 24/7 installation expertise, technical support, project management and content consulting and creation services, our turn-key solution makes it easy to deploy. Our system’s ability to be integrated into our customers’ media asset management, marketing supply chain and enterprise systems makes it easy and cost-effective for them to manage.”
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