Wheatley Group Communicates w/ ONELAN
Adrian J Cotterill, Editor-in-Chief
Wheatley Group, which covers 12 local authority areas across Central Scotland (providing homes and services to over 100,000 people) wanted to use digital signage as part of its internal communications strategy.
We note that seven of the Group’s offices use ONELAN digital signage for internal communications AND a further 25 have customer-facing digital signage installed.
Digital signage is also installed in the Wheatley Group shop at Trongate where customers can go to ask questions, pay rent and organise repairs. ONELAN screens are used as part of the window display to show up-to-date messages.
In Wheatley Group’s main foyer there are digital signage screens designed to communicate key messages to customers and visitors. There is also a feature video wall.
Screens in the cafeteria show rolling news, and internal screens around the building display key information, news and visuals – there are also screens located in Wheatley Group’s call centre for displaying important staff and call information in an immediate and engaging way.
Digital signage has even proved effective in Wheatley Group’s Environmental Depot, as staff now have a much better idea of what is going on elsewhere in the organisation and so feel much more involved.
Wendy Jordan Communications Officer said “The digital signage is an excellent internal communication tool. The screens are bright and engaging and a great medium for calls to action for our staff. Our feature wall and video wall are an arresting and involving feature in our head office reception and training academy. The system is easy to use so we can regularly update the content to keep it fresh.”
The Communications and Marketing Team is responsible for managing the digital signage content including regular campaign updates. Content is usually updated every two weeks and each of the Group’s buildings have a different channel. The screens in the shop in Trongate display videos and key messages.
One of the other main benefits of the digital signage has been to cut down on internal emails.
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