Titan and Minneapolis-St.Paul Metro Transit Renew Partnership
Gail Chiasson, North American Editor
After a competitive process, Titan, New York-based transportation sales company focused on providing innovative programs for municipalities and transit agencies, has been awarded a new five-year contract with two additional one-year options for the exclusive rights to transit advertising on behalf of Metro Transit in Minneapolis-St.Paul.
Titan has worked with Metro Transit for the past seven years.
As part of the new contract, which begins March 1, 2015, Titan will manage interior and exterior advertising on Metro Transit buses, trains, shelters, light rail platform kiosks and other properties, generating a minimum of $23,450,000 in revenue for Metro Transit over the initial five-year term. The total number of displays has not yet been finalized.
Metro Transit, an operating division of the Metropolitan Council, is the transportation resource for the Twin Cities, offering an integrated network of buses, light rail and commuter trains, as well as resources for those who carpool, van pool, walk or bike. It added a light rail line between downtown Minneapolis and downtown St. Paul in mid-2014 and is developing enhanced transit ways throughout the region. More than 289,000 people ride Metro Transit on a weekly basis.
“Titan and Metro Transit have a longstanding relationship working together to provide innovative media products and advertising opportunities to businesses that want to target the millions of people who ride Metro Transit each year,” says Marcus Bolton, general manager of Titan’s Minneapolis region. “We look forward to building upon our past successes and incorporating more digital solutions to provide Metro Transit riders with more engaging brand experiences.”
“Titan has been a great partner for the past seven years, and we look forward to continuing the relationship,” says Bruce Howard, director of customer services and marketing for Metro Transit. “When reevaluating our needs, we looked for a partner that had a long history of working with transit authorities all around the country and that was integrating new technologies to ensure that both riders and brands find value in Metro Transit media. Titan emerged as the clear leader.”
“The Titan / Metro Transit relationship is indicative of the new paradigm in transit media,” says Dave Etherington,” executive vice-president, chief strategy officer, Titan. “The renewed partnership includes both static and dynamic displays to provide brands and businesses with the optimal way to reach local consumers.”
Titan was also recently awarded a new 20-year contract for the exclusive rights to design, install, maintain and sell advertising on 600 modern bus shelters in Philadelphia on behalf of the City Council. As part of the project, Titan will build 282 new bus shelters and replace 318 outdated bus shelters.
Titan provides sales, marketing, creative, research, and maintenance of advertising for bus, rail, bulletin, telephone kiosk, street banner, street-furniture, and airport media. It furnishes national and local clients with creative media solutions in 46 North American markets, including, among them: Seattle, Boston, Charlotte, Chicago, Dallas, Los Angeles and Orange County, Minneapolis/St. Paul, New Jersey, New York and Westchester County, Philadelphia, Pittsburgh, and San Francisco.
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