Outdoor Plus Partners w/ Capital (Radio)
Outdoor Plus has partnered with London’s number one hit music station, Capital giving commuters real time updates on every song playing.
A dynamic feed links the Capital studios to 14 Outdoor Plus sites in some of London’s busiest traffic hotspots – including the iconic Euston Road Underpass and Vauxhall Cross.
The campaign will run during peak times, with live feeds from the Capital Breakfast Show with Dave Berry and Lisa Snowdon, mid-mornings with Pandora and drivetime with Greg Burns.
Jonathan Lewis, managing director, Outdoor Plus, told us “Our digital offering is the most advanced in the market. This innovative campaign from Capital is a showcase for how brands can use digital out of home in a clever way to create truly engaging advertising.”
The live feed seems to have been made possible using CrowdScreen – something we have not heard of before, Ed., which is described as an innovative, cloud-based social media visualisation tool, which allows the bespoke display of a vast array of digital campaigns.
It features a moderation engine and is built to work seamlessly with Twitter, Vine and Instagram. Neil Bentley, CEO of CrowdScreen was quoted as saying “We see this as the start of a new chapter for big data campaigns which give more control to the advertiser.”
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