Gail Chiasson, North American Editor
The four-part Digital Signage Seminar Program at #dse2015 designed specifically for AV Professionals and Systems Integrators/Installers will include an hour-long interactive session titled ‘Total Cost of Ownership: Opportunity or Quagmire?’
Randy Pagnan, president, rp Visual Solutions, will lead a hands-on, interactive hour-long session that will enable attendees to understand the importance of Total Cost of Ownership, how it is calculated, and what questions need to be included in client discussions during upfront planning as part of every digital signage deployment, to avoid unexpected costs and maintain client trust.
Among DSE Advisory Board members commenting on this topics are:
Jonathan Brawn, principal, Brawn Consulting, says, “There are several factors (when considering Total Cost of Ownership. Planning for contingency when something fails, or lack thereof, can conceal costs that may be considerable, such as overnight freight. The main issue, however, is the cost of keeping content up-to-date and fresh. It may not be something that is considered as part of the cost of the ‘system’, and it truly should be.”
Jeff Porter, founder & CEO, Porter Digital Signage, says, “The best strategy is to get in early and set their expectations. Show them what the system can do. Give them best practices. Show them how you’re going to ‘move the needle,’ and get all costs budgeted from the get-go so there are no surprises.”
Registration for ‘Total Cost of Ownership: Opportunity or Quagmire?” or any of #dse2015 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group certification renewal credits, is available here.
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