Newstag Makes Agreement With Bloomberg For Business Video Sharing
Newstag, the Stockholm-based, crowd-curated news service, has made an agreement with New York-based global business news and information provider Bloomberg which grants Newstag worldwide rights to Bloomberg’s business and features video news packages for use on its mobile and web platforms.
“Bloomberg is a world leader and innovator in the arena of international business and financial news,” says Henrik Eklund, Newstag CEO and founder. “Having an opportunity to work with Bloomberg to revolutionize the way in which audiences consume news is both inspiring and exciting.”
Newstag is designed to enable users to create their own personalised ‘tagstream’ – or TV Channel – sharing the stories that they care about among their social networks.
“Bloomberg’s premium-quality video content brings business news, and the people behind it, to life,” says Josh Rucci, global head of sales for the Bloomberg Content Service. “We are delighted to partner with Newstag. They offer an interesting and dynamic platform to distribute our award-winning, global business and features video which covers subjects from technology to innovation in the energy, transportation and luxury goods sectors, to a broader audience.”
Bloomberg’s media operation includes more than 2,400 news professionals working from 154 bureaux around the world who publish stories across the web, connected and mobile devices, television, radio and print magazines.
In recent months, Newstag has rapidly expanded its network of commercial and content partners as it gears up to launch its application. Newstag recently opened a Cairo bureau and received a $1.3m investment from a group of private and institutional investors. Newstag, currently in a private-beta stage, is taking pre-registrations and bringing new users onboard continuously.
Newstag’s Eklund, was previously AP’s director of digital partnerships and distribution in Europe, Middle East and Africa and Asia. Before joining AP, he was the founder and CEO of Kamera , mobile and online distributors. Prior to Kamera, Eklund founded PAN Interactive, one of Europe’s leading game publishers and distributors.
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