DailyDOOH

Gail Chiasson, North American Editor

Astral Out-of-Home will celebrate 50 years of the Canadian flag through a digital campaign taking place on its 50th anniversary, this Sunday, Feb. 15., 2005.

The campaign will feature an image of the Canadian flag alongside the simple yet poignant tag line, “Proudly Flying for 50 Years,” and will rotate on Astral Out-of-Home’s digital screens in major markets across Canad throughout the day. The company will integrate the creative into their regularly scheduled digital advertising loop and estimates it will be seen by nearly half a million Canadians during this time.

“We are a proud Canadian company and thought this was a great way to celebrate our remarkable country,” says Ron Hutchinson, senior vice-president, real estate services, Astral Out-of-Home. “Through our innovative digital media network, we are able to change creative on the fly and get timely messages like this one out to Canadians.”

In a similar campaign on November 11, Astral Out-of-Home paid homage to the service of Canadian veterans and honoured those who lost their lives for their country. At the 11th hour of the 11th day of the 11th month, Astral Out-of-Home’s extensive outdoor digital billboards in Toronto, Vancouver, Montréal, and Edmonton stopped their usual advertising loop for two full minutes to display memorial images, while the rest of the country observed two minutes of silence. The image was also kept in loop throughout the day and displayed in all markets across Canada.

Astral Out-of-Home has also teamed up with the Ontario Provincial Police and its Amber Alert network. The company works closely with the OPP to ensure any information pertaining to a child’s abduction is shared with Canadians immediately. All creative advertising on Astral Out-of-Home platforms is halted for two hours to share only the Amber Alert during this time.

Astral Out-of-Home, a division of Bell Media, is one of Canada’s leading out-of-home advertising companies with more than 9,500 strategically-placed advertising faces in key markets in Québec, Ontario, Alberta, and British Columbia.

This entry was posted on Friday, February 13th, 2015 at 20:57 @915 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.