Cosmetics giant Revlon has teamed up with Westfield London for an experiential interactive campaign combining in-store experiential activity with a full motion digital out of home campaign exclusive to Ocean’s Eat Street screen.
Planned by MediaCom, ‘Love is On’ showcases a 30 second video set to a soundtrack by singer/songwriter Eddi Front performing a cover version of Robert Palmer’s classic anthem, Addicted to Love.
Broadcast in rotation with the ‘Love Is On’ campaign is behind the scenes footage of makeovers for women by Revlon make-up artists in Westfield.
Revlon’s campaign is running now for the next four weeks.
A selection of the women will be revealed on Ocean’s screen as part of the campaign after their personal makeovers.
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