The IAB’s Digital Out of Home Primer
Adrian J Cotterill, Editor-in-Chief
The IAB’s Digital Out of Home Primer which we believe will be launched in April should make interesting reading.
We understand that it will be a 15 to 20 page overview of the DOOH industry – ostensibly aimed (of course) at educating the IAB’s member community.
Whilst there are 30 or so representatives on the IAB Digital Out of Home Task Force – not a bad bunch of people but who the fook allowed hucksters like Vistar Media and Intel to join?, it’s likely that five or so, under the guidance of Luke Luckett, IAB, Primary Staff Liaison, will be doing the document’s heavy lifting.
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