Adrian J Cotterill, Editor-in-Chief
ZetaDisplay has entered into an agreement to acquire Marketmedia Oy, the largest supplier of Digital Signage in Finland.
The Marketmedia client base includes, among others, Veikkaus (the Finnish national betting agency), Tikkurila, Starkki, Stockman and Onninen.
Today, ZetaDisplay claims to be a leading supplier to major chains in the retailing and service sectors. The company has 40 or so employees, and sales offices located in Sweden, Denmark, Norway, Finland, Estonia and the Netherlands.
ZetaDisplay also has a large installed client base in the European market, with such clients as Mercedes-Benz, Volkswagen, HEMA, TeamSportia, ICA, Hesburger, KotiPizza, Euromaster, Vianor, MIO and many more.
Marketmedia is Finland’s largest and leading supplier of Digital Signage, with over ten years’ experience in the industry and fifteen employees. Marketmedia has a strong position within retail and a leading position within the gaming market, where the company has implemented extensive installations for Veikkaus (the Finnish national betting agency).
In 2015 Marketmedia had a turnover of 3.4 M€ (approx. 32 MSEK), with a positive EBITDA-result of 0.4 M€ (approx. 3.7 MSEK) and an operating profit of 0.26 M€ (approx. 2.4 MSEK).
The acquisition of Marketmedia is to take place by ZetaDisplay acquiring all shares in Marketmedia by a cash payment amounting to approx. 2 M€ (approx. 18.6 MSEK). ZetaDisplay intends to finance the acquisition through debt financing. Payment for the shares is scheduled for March 2015.
Fredersen Advokatbyrå is the legal advisor to ZetaDisplay in connection with the acquisition.
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