BT, one of the world’s leading providers of communications services and solutions, and Scala this week announced that they will work together on a global scale to supply digital solutions – the combined solutions are designed to provide a deeper, richer, more engaging and personalized experience for customers in-store in the retail, retail banking, automotive showrooms, restaurants and hotel sectors.
The announcement said that BT and Scala will provide digital solutions that enable the deployment of consistent content and messaging to ‘digital touchpoints’ in stores ranging from a tablet in the hands of sales associates (or bank tellers) to multiple screen video walls. By integrating into existing customer relationship management systems, the content delivered through the digital touchpoints can be dynamically changed, updated, and personalized.
Tom Nix, CEO of Scala told us “Retailers today understand that many customers are doing research online prior to entering a store to make a purchase. The challenge for retailers is to provide the same level of customer experience in the store as the consumer is finding online. The same is true for retail banking, restaurants and hotels. Scala selected BT as its global provider for immersive intelligent digital experience because of its global networking capabilities and its deep expertise in the retail industry. BT is already a provider of Scala-based solutions supporting customers world-wide and delivers innovation and rich content services, from media production through to fully managed multinational end-to-end support, in various sectors all around the world.”
Hubertus von Roenne, Vice President, Global Industry Practices, BT, was quoted as saying “Businesses are continually looking for ways to enhance the customer experience, drive loyalty and increase sales. Research shows that digital technologies influence 36 percent or $1.1 trillion of in-store sales. Successful retailers must therefore blend digital and physical worlds so that customers have the same amazing experience however and wherever they shop. From intelligent fitting rooms to digital displays where the content is triggered and personalized by age, race and gender, there is a lot to choose and it is a real challenge for businesses to choose the right technology, make everything work seamlessly as they expand worldwide.”
BT is one of the world’s leading providers of communications services and solutions, serving customers in more than 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed/mobile products and services.BT consists principally of five lines of business: BT Global Services, BT Business, BT Consumer, BT Wholesale and Openreach.
For the year ended 31 March 2014, BT Group’s reported revenue was £18,287m with reported profit before taxation of £2,312m.
British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group.BT Group plc is listed on stock exchanges in London and New York.
February 20th, 2015 at 13:35 @608
BT is large enough to consume large portions of Scala’s time and money.