Rob Nelson Joins Visible Spectrum
Visible Spectrum, Inc. located in Chicago’s west loop, this week announced Mr. Rob Nelson has joined the Company as Senior Vice President, Business Development.
In addition to strengthening VSI’s senior management team, Rob brings a successful 25+ year career in technical sales and sales management in the digital media business. He most recently owned and operated Drive-By Marketing, a hyper-local marketing agency serving car dealers and others, which he sold in 2014. Much of his prior career was served in the digital graphics business, focused on variable data printing solutions for hyper-local marketing.
During his career Rob has served in senior sales positions with OKI Data America, Tekgraf, OCE USA and Avid. During his career he has managed over 150 sales professionals and established a record of exceeding business goals, increasing profitability, and developing successful marketing strategies in complex and highly competitive industries.
While a majority of his career focused on digital print and related technologies, along the way Rob mastered video editing and the most popular graphics arts software packages such as Adobe Creative Suite. Before interviewing at VSI he logged on to the platform, created five videos with no prior exposure, and was hooked.
Rob will work from the Company’s Chicago office and be in charge of sales world-wide, as well as sales force development.
With its first product introduced in 2013, Visible Spectrum provides a cloud platform for creating custom, professional quality, HD videos to run on any digital platform – Internet, TV, Digital Signage or Mobile platforms. VSI’s Variable Data Video allows users to automatically create unlimited customizations of a master video theme from databases with minimal manual input. Its integrated search tool provides real time access to well over 60 million stock assets, allowing VSI users to create high quality video faster, better and cheaper. In November, 2014 VSI introduced “Do it for Me,” an automated video ad builder that requires little more than business name and address.
The U.S. Patent Office has just allowed VSI’s most important technology claims.
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