Gail Chiasson, North American Editor
TAB has announced a new ‘Metrics Series’ comprised of collateral materials to help support users in their efforts to get the most out of TAB Out of Home Ratings.
This series is made up of printable, one-sheets designed to explain the practical application of the metrics in day to day business practices.
Three have been completed so far:
- Demographics – a look at several ways to fully utilize demographic data.
- Reach and Frequency – examining reach & frequency and when to emphasize each.
- Ratings Vocabulary – a quick & easy reference on critical rating terms.
The TAB Out of Home Ratings ‘Metrics Series’ is part of TAB’s overall communication and training efforts to help its members understand and take full advantage of Out-of-Home Ratings.
In the coming weeks, in addition to releasing more “’Metrics Series’ one-sheets, TAB will be releasing a series of brief instructional videos focused on critical ratings topics.
Work has also begun on an official Transit Ratings training module that will be added to TAB/OAAA’s Joint Industry Professional Training Curriculum.
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