DailyDOOH

Gail Chiasson, North American Editor

This evening (Feb. 23, 2015), an episode of AMC’s ‘Better Call Saul’, one of Clear Channel Outdoor’s billboards in Albuquerque, New Mexico, is acting as both a backdrop and stage for one high-octane scene.

And over the weekend (Feb. 21-13) through Monday evening’s broadcast, CCO-Albuquerque has been celebrating its role in the cable TV show by promoting its appearance on its digital posters and bulletins in the market.

In addition to Clear Channel’s background role in front of the camera, the media company’s operations team also worked behind the scenes building a replica billboard on the soundstage of the Albuquerque-based show.

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