FIFA Women’s World Cup Canada 2015
The digital display experts at Show+Tell, working with Fox Sports, unveiled a dynamic and creative concept to publicize the FIFA Women’s World Cup Canada 2015 tournament – still, some 100 days away, Ed.
The ad spot, involving real-time-data triggers and live data began its four day run today (Feb 24) on the EXPRESS Spectacular in Times Square, New York.
The spot shows custom HD video of the U.S. Women’s National Soccer Team practicing, and displays current New York City temperature, weather conditions, and a countdown clock showing the time remaining until the start of the World Cup.
Show+Tell’s team brought this whimsical concept to life working with Fox Sports and their agency.
Philip Lenger, President of New York based Show+Tell told us “The extreme winter conditions affecting this part of the United States will make for interesting combinations of data and content, providing relevant context for Fox’s promotion and the event as only good Digital Signage can.”
Live weather data is used by the system to determine which video clip is shown. If it is snowing in NYC, the EXPRESS displays will show the team practicing in the snow – there are many other variations including day and night and multiple other weather conditions.
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