Adrian J Cotterill, Editor-in-Chief
This massive curved Nanolumens screen spans 12 metres and integrates state of the art, digital copy with all important flight information – maximising consumer engagement, has just landed at London Stansted Airport a part of Eye Airports continual ‘Redefining Airports’ investment.
Sarah Parkes, MD of Eye Airports, told us “This product offers an unparalleled platform for advertisers to inspire and strongly engage with audiences at London Stansted Airport. It is one of the most advanced LED screens which, together with its size, brings optimum value to any advertising copy.”
With a second screen soon to also be launched; this marks the latest in Eye Airports’ recently announced GBP 8 million ‘Redefining Airports’ investment spanning London Gatwick, Manchester, Stansted, Bristol and Newcastle Airports.
The Nanolumens screen provides maximum visibility right at the heart of the airport’s retail environment where, most importantly, ‘purchase prompts’ can immediately be acted on.
Pivotal to the Eye Airports network, London’s Stansted Airport offers more scheduled European destinations than any other UK Airport and is currently the fastest growing major airport in the country serving over 20 million passengers each year. The Airport is undergoing a significant re-development with an £80 million terminal transformation project due to be completed later this year as part of a wider £260 million investment programme.
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