James Price Joins @OutfrontMediaUS
Gail Chiasson, North American Editor
James Price has joined OUTFRONT Media, New York, as its senior vice-president, data insights and programmatic product, to further its digital future.
A recognized major player in the digital media industry, Price was a pioneer of programmatic distribution and data capture.
Recently, he served as the vice-president of digital solutions at DexMedia, where he delivered a suite of digital products to the local business market. Previously, he held senior roles at SuperMedia LLC (formerly Idearc Media, pronounced EYE-dee-arc) which merged with Dex Media.
He has also held several sales, product management and development positions at Verizon Information Services. Price is a frequent lecturer at events such as the Local Search Association, the Local Media Association, and Search Engine Strategies, and is also the co-author of a patent that is focused on the programmatic distribution of advertising across a variety of media.
The use of data to support client decisions and audience measurement has become even more important. In this new role, Price will build and oversee the company’s data management and programmatic connectivity practice, through partnerships and engineered solutions. These tools will be fundamental to the digital promotion of all of the company’s assets and will make out-of-home advertising more accessible to the digital ad buying community, enabling clients to leverage additional programmatic channels.
Jeremy Male, CEO of OUTFRONT, says, “We created this important role to oversee the systematic and strategic use of data for our advertising clients, and James brings exceptional expertise in rolling out modern, innovative platforms to media clients. In short, he speaks the language of our future.”
Price will report to Andy Sriubas, executive vice-president, strategic planning and development.
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