The new UCSF Medical Center at Mission Bay in San Francisco has unveiled a dramatic installation that combines donor recognition with education, entertainment, and placemaking to create a compelling experience for hospital supporters, patients, families, and staff.
The medical center, working with digital media consultant Sensory Interactive, created the installation as an expression of gratitude to the donors who have contributed nearly USD 600 million for the construction of its new USD 1.5 billion children’s, women’s, and cancer hospital complex.
As the centerpiece of the installation, Sensory Interactive developed a 4’ by 13’ interactive wall. The wall features a gesture-controlled ‘attract mode’ that captures the attention of visitors walking past the installation. Then, with their curiosity piqued, visitors can use the wall’s touch-screen capabilities to learn more about donors, and also explore engaging, interactive content about the institution’s hospitals, faculty, staff, and programs. The wall’s sophisticated hardware and software allow it to accommodate multiple simultaneous users along its 13-foot length.
The full installation conceived by Sensory Interactive also includes two non-interactive LCD displays across the corridor from the interactive wall, a variety of static graphic panels, and a custom audio environment, giving the installation an immersive, museum-like feel.
By expanding on the traditional approach to donor recognition, and incorporating a broad range of content and user interactions, the Medical Center and Sensory Interactive created an installation that does much more than just list the names of donors.
Holly Houston, director of communications and donor wall project manager at UCSF Medical Center at Mission Bay said “The installation recognizes our tremendously generous donors in a uniquely comprehensive and engaging manner. It is the perfect complement to our new world-class, high-tech hospital.”
Sensory Interactive developed the overall program for the space, designed all system components, specified hardware and software, and created the interactive applications and content. The company also supervised the fabrication, installation, and final commissioning of the elements that make up the complete environment.
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