Gail Chiasson, North American Editor
Zoom Media, New York, believed to be the world’s largest fitness digital media company, has gained an exclusive long-term media and advertising agreement with 24 Hour Fitness, a major health club industry pioneer.
24 Hour Fitness has appointed Zoom as its exclusive third-party representative for all advertising placed within 24 Hour Fitness clubs, including digital signage, television programming, overhead sound, and product sampling.
“Zoom’s capabilities will help us deliver a great in-club experience to our members with content that educates and inspires them to enjoy the rewards of a fit and healthy lifestyle,” said Steve Schillinger, senior vice- president, Club Experience, 24 Hour Fitness. “We’re looking forward to bringing members world-class training and nutrition advice, fashion and travel ideas from 24LIFE, our new digital magazine – when and where it’s most relevant.”
Concurrent with Zoom’s redefined identity as Zoom Active Lifestyle Marketing, the agreement with 24 Hour Fitness further solidifies Zoom’s dedication to reaching the active lifestyle consumer.
Zoom has long recognized the value of health clubs’ active, health-conscious members. With the addition of 24 Hour Fitness, Zoom now has established relationships with the largest and fastest growing health clubs in the United States and hundreds of smaller chains and independent clubs. Access to health clubs at this unprecedented scale provides Zoom and advertisers the opportunity to interact with highly engaged and receptive consumers.
Zoom not only reaches a powerful audience, but a large one as well. The new agreement with 24 Hour Fitness allows Zoom to reach 25 million active lifestyle consumers with more than 102 million estimated impressions (as measured by Nielsen).
“This is just super news for us.” François de Gaspé Beaubien, CEO and chairman of Zoom Media, said this morning (Wed., Feb.4/15). “This agreement increases our audience size and the national coverage clients seek. We are thrilled to be partnering with such a premier fitness provider as 24 Hour Fitness.”
Zoom’s consolidation of the health club space simplifies media buys and expands the reach to active lifestyle consumers. Zoom’s focus on integrated media and consumer experience diversifies the ways brands can engage consumers. As health club members frequent the gym to enhance their bodies, brands can grow with these driven consumers who strive to accomplish their lifelong goals. Zoom’s exclusive long-term agreement with 24 Hour Fitness helps make health clubs the pre-eminent network for reaching one of the most desired audiences.
Headquartered in San Ramon, Calif., 24 Hour Fitness serves over 4 million members in more than 400 clubs across the U.S. For more than 30 years, the company has been dedicated to helping members change their lives and reach their individual fitness goals. With convenient club locations, it offers personal training services, popular group exercise classes and a variety of strength, cardio and functional training equipment.
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