#UltimateSelfieCampaign on Lamar Digital Boards
Gail Chiasson, North American Editor
Creative Chatter Communities, a 501(c) (3) nonprofit, is running a national Ultimate Selfie Campaign in partnership with Lamar Advertising Company, one of the largest outdoor advertising companies in North America.
Anyone can simply go to creativechatter.com and upload their selfie, and a brief message, after making a $25 donation.
The selfie will then display on digital billboard space donated by Lamar in more than 45 cities around the country from Los Angeles to New York.
The digital billboard component of the campaign is expected to result in more than 10.8 million impressions per week.
Through the creativechatter.com website, and leading twitter with the hashtag #UltimateSelfieCampaign, the promotion kicked off March 2, 2015. The unique aspect of this campaign is that Creative Chatter Communities is a nonprofit technology organization that exists to meet needs, at no cost, to other nonprofits.
It is simple. Nonprofits post items they need for the people they serve, individuals post items they want to donate. Creative Chatter’s software then makes the appropriate match within a 30-mile radius. It’s a ‘selfie for a cause’. Every selfie will help other nonprofit organizations find the resources they need.
The partnership between Creative Chatter and Lamar Advertising Company has expanded the reach to a national level and has been gaining momentum as people near and far share selfie messages! Some selfies have gotten creative and bold declaring messages of love on a billboard size scale or even marriage proposals! Pet selfies and sports rivalries have been a big hit as well.
Everyone who donates to Creative Chatter during the campaign and posts approved pictures with an appropriate message will be featured on these larger than life billboards across the country for all to see! Webcam shots from the digital billboards will also be posted in an #UltimateSelfieCampaign photo album on the Lamar Advertising Company and Creative Chatter Facebook pages, so people can see their photos running on the billboards.
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