Gail Chiasson, North American Editor
#dse2015 got underway early Tuesday morning with a special Digital Signage Federation panel examining – in front of a full house – the trends that are helping the digital signage/digital out-of-home industry grow.
After being introduced by Brian Gorg, executive director of the DSF, Kim Sarubbi, president and CEO, Saddle Ranch Digital and immediate past chairman of the DSF, acted as moderator, questioning the panel composed of Ken Goldberg, CEO, Real Digital Media and chairman, DSF; Vidya Nagarajan, product manager, Google; and Randy Dearborn, vice-president multimedia and guest technology, MGM Resorts International, and DSF vice-chairman.
The group touched on a range of topics including smart screens, HTML, mobile, costs going down, more stability in the industry, content, beacons, LED Technology, analytics, apps and NFC in retail, screens in QSR and fast casual restaurants, ROI, screen sizes. Bandwidth and more. While there was no ‘news’ per se during the conference, it was a good round-up and of great interest, especially to some first-time attendees here in Las Vegas to learn what’s new and what’s what.
Noted especially were Dearborn’s announcements of several trials of technology being tried out by MGM Resorts, which is keen to stay at the top of what is available and what can be offered. We particularly noted his comment that “if consumers don’t adapt, it’s all for nothing,” when discussing what’s being done in the fast food and casual dining sector.
In discussing retail, Goldberg showed a preference for NFC over iBeacons, saying that it was “less complicated.”
And Nagarajan had particular interest in the connected world.
All in all, it was a good, general round-up of current trends and was enthusiastically received by the audience.
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