James Davies Joins @xAdInc
xAd has appointed former Posterscope Chief Strategy Officer, James Davies to lead its platform business in Europe.
James will join in April as Head of Channel, EMEA, and brings 18 years of experience in integrating out of home advertising with digital communications.
Theo Theodorou, xAd General Manager EMEA, said “James’ experience and accolades in the OOH market are second-to-none and will help our clients as we continue to work with them, pushing the boundaries of what’s possible with mobile location. Over one million advertisers are seeing the value of connecting offline and online campaigns to deliver real world, measurable results including driving footfall and an uplift in revenues. James will be instrumental in taking these campaigns further to realise the full potential for every brand and agency using the xAd platform.”
James told us “xAd’s commercial success to date, market leading technology and data, along with increasing advertiser appetite for location aware mobile solutions at scale presents a huge opportunity for growth and I’m excited to join the team in making it happen. We are in an ideal environment, primed to take advantage of the fact that mobile can work as this fantastic bridge between digital channels and the physical environment.”
In recent work for Starbucks and Asda in Europe, xAd drove an average of 60% store visitation lift through a combination of proximity and audience targeting creating positive brand awareness and footfall.
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