itsu has collaborated with Eye Airports to deliver high-profile, strategically timed advertising at London Stansted Airport (IATA: STN, ICAO: EGSS) marking the launch of their new restaurant.
Running on key sites including the newly launched giant NanoLumens curved screen (shown above) as well as elevated D6s throughout the Stansted High Street (shown further below), the advertising shows two creatives for different times of the day:-
- One promotes the itsu breakfast menu (between 5am to 7am)
- The second for their afternoon range (between 4pm to 7pm)
This targeting and flexibility within the captive airport environment will surely help drive passengers to the restaurant at key times.
Tim Hufford, Eye Airports’ Business Development Director, told us “We are very excited to be involved in this hugely exciting launch which capitalises on the major investments taking place at Stansted. Owing to our great relationship with M.A.G, we were able to tie-in a strong, multi-faceted advertising campaign at high profile digital sites to coincide with the opening of the restaurant. We plan to do much more of this in the future.”
Commenting on the opening of itsu at Stanted Airport, Beth Brewster, M.A.G Retail Director, said “itsu prides itself on offering lower fat, lower calorie options that don’t compromise on taste and flavour and we’re delighted this exciting brand is taking its place alongside the many new cafes, bars and restaurants opening at Stansted as part of our GBP 80 million terminal transformation. itsu is a real healthy living choice and with the option to either dine in or simply grab and go it will be very popular among passenger seeking tasty healthy options before taking flight.”
Pivotal to the Eye Airports network, London’s Stansted Airport offers more scheduled European destinations than any other UK Airport. It is currently the fastest growing major airport in the country and served 20.6 million for the twelve months ending February 2015.
Follow DailyDOOH