Gail Chiasson, North American Editor
“The industry is confusing customers with their selling ‘nit brightness’ rather than solutions such as cooling,” said Brian McClimans, vice-president, global business development at Peerless-AV, Aurora, Illinois.
McClimans pounded his fist on his displays to show us the strength of Peerless-AV screens due to a new optic bonding process that reduces glare, increases contrast, and makes them more durable – a great asset for those screens at drive-thru’s eg. where weather is a major factor.
“We sell problem solutions,” said McClimans, who said that the company’s 55” interactive screens are getting great response from clients.
Among Peerless-AV clients are Disney, Beaver Creek Resorts and Daytona International Speedway. Peerless was recently announced as one of six technology companies chosen as part of Daytona International Speedway’s launch of the new Daytona Technology Platform powered by CDW that are supporting the $400 million DAYTONA Rising redevelopment project.
Peerless-AV will supply its Xtreme Outdoor Displays, UV2 OutdoorDisplays, and mounts throughout the speedway in the Grandstands and Garage/Pit Areas. This will involve several hundred displays.
Follow DailyDOOH