Changes And Promotion at @PearlMedia
Gail Chiasson, North American Editor
Pearl Media, Fairfield, New Jersey, has restructured the agency into two distinct divisions: Outdoor Media and Experiential.
With the change, Jesse Sugarman, recently vice- president, business development, has been promoted to senior vice-president, business development for Outdoor Media..
In this new role, Sugarman will be responsible for: development of new inventory and marketing of existing inventory; management of the national Outdoor Media sales team; development of strategic partnerships with vendors, agencies, and brands; as well as management of client accounts.
Sugarman joined Pearl Media in 2011 from Kinetic and has been involved in award-winning experiential campaigns for clients such as Chevrolet, Blue Moon, Patron, and Texas Tourism.
“My focus is to provide an entrée for brands to have conversations with consumers via premium large format outdoor inventory and our innovative digital content network in the trendiest and most trafficked locations in America,” says Sugarman.
Recent projects include HP Sprout’s takeover of the Chelsea Market Feed, a New York Marathon guerrilla projection campaign for Airbnb and a reimagination of Texas Tourism’s traveling tour.
“Jesse has been and will continue to be a vital part of our growth strategy as we perpetually provide our clients with innovation in the outdoor space,” says Josh Cohen, CEO, Pearl Media.
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