The Trinity Mirror used the large partial eclipse across the UK today as an opportunity to showcase their reader numbers in comparison with The Sun (newspaper)…
The campaign was booked by Posterscope Manchester/ Amplify Carat Manchester and as you can see from the photo above, the campaign dominated Eat Street @ Westfield London for an hour between 9am-10am to coincide with the eclipse itself.
Note the brand ambassador who gave out solar eclipse glasses to people who walk by, to ensure they could safely enjoy the real thing!
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