TAG Heuer Launches @SigOutdoor’s CityVision West End
Luxury Swiss watchmaker TAG Heuer is the launch partner for Signature Outdoor’s latest large format digital roadside screen which dominates one of the key commuter routes into Birmingham’s retail district.
Delivering more than 1.1 million impacts a fortnight, CityVision WestEnd is a double sided digital portrait screen located on the elevated approach to The Mailbox, Britain’s fourth largest retail centre, and home to premium brands such as Harvey Nichols.
Tag Heuer is using the new screens to showcase the brand’s ‘Don’t Crack Under Pressure’ campaign which features ambassadors fashion star Cara Delevingne, footballer Cristiano Ronaldo and the FIA Formula E championships.
Emelie De Vitis, marketing director at TAG Heuer UK said: “Digital out of home is an ideal conduit to reach aspirational mobile audiences. Signature’s new screen allows us to showcase multiple advertising expressions, bringing them to life in the vicinity of one of the UK’s most prestigious retail environments.”
CityVision West End is the second digital location in Signature Outdoor’s large format backlit and digital portfolio. Its launch reflects the wider ongoing GBP 200 million investment in the transformation of Birmingham as a retail destination.
Signature Outdoor founding partner Steve George said: “Growing demand for premium digital out of home sites will continue to see the roll out of new locations in 2015 and our continued investment in the integration of new technology within existing Signature Outdoor sites.”
The campaign was planned by Mediacom.
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