Harrods is well known for its retail theatre and grandiose, and should we say, always spectacular window design and this Easter is no different with a clever interactive projection mapped Faberge egg on display.
Stuart Henry, award-winning international window designer, conceived the idea of a virtual egg for Faberge’s Easter window, visualising an interactive projection show on a 1.5 metre 3D egg-shaped model.
The installation, which celebrates the lead-up to Easter with Faberge, is part of a five-window display with creative agency JUSTSO acting as project guardian. The display also incorporates an interactive touch-screen element to showcase some of Faberge’s fine jewellery designs.
Projection Artworks, a creative studio and production house specialising in projected art and video-mapping for events, conferences, PR stunts, private parties and experiential activity, were commissioned for the project (Optoma are providing the projectors for the month-long installation),
The projection experts created a genuinely daylight visible projection using their unique DisplayMapper technology, which works by applying large amounts of light to relatively small areas. The Faberge egg is covered with 14,500 lumens/sq meter, around 200 times brighter than a typical outdoor building projection.
Tom Burch, Managing Director of Projection Artworks told us “This kind of installation would never have been feasible a few years ago and the projectors would have been enormous. The continuing development of projector technology is constantly opening up exciting opportunities in retail, even in high levels of ambient light. This is genuinely daylight-visible.”
The projection was made possible by ground-breaking production tool – the D3 4 x 4 Pro, which was able to simulate every aspect of the production in the studio before arriving onsite.
Projection Artworks’ animation studio and Harrods own in-house development team worked together to create interactive content that allows Harrods shoppers to explore the world of Faberge via a custom-designed touch screen.
Shoppers can choose their favourite Faberge design and watch a personalised 3D projection show unfold before their eyes. In total, ten exclusive new designs are showcased in emerald, ruby, sapphire and diamond variations.
The installation ends this Friday (March 27, 2015) so be quick if you want to see and interact with it.
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