Gail Chiasson, North American Editor
Astral Out of Home, a division of Bell Media, has announced the addition in the Montreal area of the Réseau AMT Digital Terminus (Digital AMT Terminals Network), a new product from its Transportation division.
The AMT (Agence métropolitaine de transport/Metropolitan Transportation Agency) the umbrella organization that plans, integrates, and coordinates public transportation services across Canada’s Greater Montreal Region, including the Island of Montreal, Laval and communities along both the North Shore of the Rivière des Mille-Îles and the South Shore of the St. Lawrence River.
The Réseau AMT Digital Terminus is provided in the Centre-ville and Longueuil terminals, as well as Lucien-L’Allier station, all operated by the AMT.
This new digital network offering includes two types of cutting-edge signage products:
- 14 digital faces (column format), each with 70” (177.8 cm), single and double-faced, high-luminosity LCD screens. These columns, located in high-traffic hallways at the Longueuil terminal and Lucien-L’Allier station, will loop six 10-second messages.
- 39 digital displays featuring 42” (106.68 cm), 55” (139.7 cm) and 70” (177.8 cm) LCD screens, which display bus and train schedules, an advertising loop of six 10-second messages, as well as information for users, such as AMT announcements, news headlines, and weather reports.
“These new screens provide the opportunity to reach target audiences during wait times,” says Éliane Tremblay, director, transportation products, Astral Out-of-Home. “Combining user information with advertisements gives an undeniable edge for advertisers as they reach a very substantial audience of daily commuters.”
“The Réseau AMT Digital Terminus is the perfect combination of Astral Out-of-Home’s know-how with regard to digital products and the AMT users’ information needs,” says Benjamin Mathieu, director, business development, transportation and technologies, Astral Out-of-Home. “This new product is powered by Bell’s fibre-optic network and 4G LTE mobile technology, and features cutting-edge, high-luminosity LCD screens.”
The new products are powered by Ayuda Media Systems‘ Splash digital signage software.
Lynne Gagnon, marketing Director at AMT, says, “The installation of these new screens reflects our desire to constantly improve the quality of information we provide to our customers. The deployment of these display screens, which will be made at no cost to the AMT, since financed by Astral Out-of-Home, will also increase our advertising revenues while adding to the range of information tools available to our customers.”
With over 29 million users passing through the Centre-ville and Longueuil terminals and Lucien-L’Allier station each year, the Réseau AMT Digital Terminus guarantees optimal impact and frequency to reach the target audience.
Astral Out-of-Home offers over 9,500 advertising signage elements strategically located across the Quebec, Ontario, Alberta and British Columbia markets.
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