Gail Chiasson, North American Editor
LCD Media, a major provider of intelligent digital in-store solutions in Copenhagen, Denmark, has chosen to standardize on BroadSign International LLC’s digital signage software platform for retail initiatives in Denmark.
LCD Media’s primary focus is on 300 of the top retail stores in Denmark. Its larger customers include PWT Group, which has 170 shops with a minimum of two players each, and JACK & JONES. Installations consist of videowalls and LCD displays ranging from 10” to 86” placed in strategic locations to facilitate increased impressions and enhanced communication between the consumer and the brand.
“LCD Media services large-scale retail chains and smaller speciality boutiques, and we required a digital signage software platform robust enough to suit the different needs of both customer profiles,” says Thomas Nielsen, service manager, LCD Media. “The level of education and support provided by BroadSign has greatly assisted in our deployment.”
While the objectives and types of content vary from brand to brand, a store’s typical content loop lasts two-to-three minutes and campaigns are increasingly using touch solutions to augment interactivity.
“LCD Media possesses a portfolio of esteemed brands and as such, continuously raises the bar to deliver a unique in-store experience to affluent customers,” says Skip Beloff, vice-president of sales at BroadSign. “We are confident that BroadSign’s feature-rich software will satisfy the digital signage component of LCD Media’s initiatives and look forward to a partnership of creating novel experiences in the retail vertical.”
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