Showcasing their new technology and format, Verifone Media have launched a self-branded campaign called #HelloGEO on their DigitalTops. The two month long campaign will run in 39 separate geo-zones across London’s Travel Zones 1-3, and the creative will say ‘Hello’ to the specific area that the screens are running through.
Some of the geo-fenced zones are as localised as being down to the street the cab is driving on, or the landmark it is riding by, for example; Oxford Street, Bond Street, Elizabeth Tower (incorrectly called Big Ben) or Buckingham Palace. Each zone will have day-parted creatives: saying Good morning, Good afternoon and Good evening.
The campaign will run over two months, on all of the DigitalTops across the Verifone Media network. The aim is to fully showcase the incredible flexibility that the DigitalTops serve on geo-targeting, and day-part messaging for potential clients.
Not only does the campaign demonstrate the technological brilliance of the format and the simplicity of the reporting, it’s also a fun way for media folk and consumers alike to get involved with hashtag #HelloGEO spotted cabs being photographed and tweeted.
Verifone Media’s Marketing Manager, Lucy Couillaud told us “This integrated targeted campaign … highlights the flexibility of the technology. We are really interested to see what the campaign delivers, and look forward to reporting our findings on the number of plays at this level of targeting and day-parting, back to the market”.
Verifone Media has always prided itself on providing targeted campaigns on behalf of clients, recognising that the demographics of London and the UK are rich and varied, and need to be spoken to at the right time in the right way, to achieve maximum impact. This London-exclusive campaign perfectly demonstrates that Verifone Media is taking a future-facing approach to the media landscape.
Live campaign and post-campaign support, including photographic reports, posting reports and digital performance monitoring, will be reported back to the market post campaign, solidifying the proposition to brands and planners alike.
Follow DailyDOOH