Zoom Media And Imagesound Announce Long Term Partnership In UK
Gail Chiasson, North American Editor
Zoom Media, the world’s largest fitness digital media company, has announced a strategic partnership in the UK with Imagesound, one of the leading suppliers of business music and on screen media solutions to the retail and leisure industries.
Beginnng April 1, 2015, Imagesound will operate as Zoom Media’s exclusive partner to provide music and video broadcasting services in the UK.
Zoom’s existing customers in the UK will be supported by Imagesound’s technology and music programming services while continuing to reap the benefits of Zoom’s rapidly expanding digital advertising network.
In addition, Zoom Media’s local and national advertising programs will in future be expanded to include a broader range of Imagesound’s portfolio of music and video subscribers, which includes over 25,000 retail and leisure locations in over 120 countries.
In regards to Zoom Media’s joining forces with Imagesound to expand its product offering in the UK, Alex Peacock, managing director of Zoom’s UK division, says, “As we continue to focus on enabling brands to connect with active lifestyle consumers, Imagesound’s technology, which spans music brand consultancy, content creation, technology services and mobile integration, will help us to create an even stronger platform for our health club and advertising partners.”
Will Truman, Imagesound’s COO, says, “Zoom Media is clearly the leader in providing advertiser-led media programming to the fitness and leisure industry in the UK and throughout the world. Adding to this, our substantial expertise in creating highly tailored music and media environments will create a powerful combination of media programming and advertising opportunities which will allow us to offer an unrivaled range of services to our mutual customers.”
Imagesound creates highly tailored, controlled and copyright licensed music and media environments, which reinforces the brand experience and personality offered by its customers to their target audience.
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