CUB Congratulate Australian Cricket Team on World Cup Win
Following on from Sunday night’s Cricket World Cup 2015 win, Carlton & United Breweries (CUB), in conjunction with MediaCom, took to the streets to applaud the Australian cricket team by posting congratulations messages on several Elite Screens, APN Outdoor’s digital billboard portfolio.
Running under CUB’s Victoria Bitter brand, who are a major sponsor of the Australian cricket team, the creative went live on the afternoon of Monday March 30 – less than 24 hours after the victory was claimed.
The creative is running on APN Outdoor’s high-impact Elite Screens across the country utilising the iconic Y&J site in Melbourne, The Darling and Airport Entry Gantry in Sydney, plus the Airport Entry Gantry in Perth.
Mark Fairhurst, General Manager – Sales, APN Outdoor commented, “One of the many strengths of digital outdoor is the ability for time/day specific messaging. This execution goes a long way to demonstrate the real-time opportunities and creative flexibility that we offer advertisers via our Elite Screens portfolio. We were very happy to assist CUB congratulate the Australian cricket team on their well-deserved World Cup win.”
CUB’s VB Cricket World Cup execution will be live on APN Outdoor’s Elite Screens digital portfolio for one week.
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