ADFLOW Networks Deploy Digital Signage In DASH IN Food Stores
Gail Chiasson, North American Editor
DASH IN Food Stores in Virginia, Maryland and Delaware are planning to launch ADFLOW Networks‘ digital signage across dozens of stores, throughout 2015-2016, following an initial deployment of between six and nine screens in five new DASH IN stores.
Plans are to revamp up to 30 existing locations with the digital signage. Eliminating paper signage and stickers was an important element in supporting DASH IN’s contemporary brand experience.
“We wanted something that didn’t look like the average convenience store,” says Michelle Reeves, marketing and promotions manager of DASH IN. The company wanted monitors to give their stores a cutting-edge, modern look and feel.
“We thought that the monitors would give DASH IN a more advanced look,” says Reeves. “It would also allow us to make changes more easily and economically in the long term, without having to think about print costs. We shortlisted a few vendors that specialize in digital signage, and we interviewed them. ADFLOW was the one that really knew our business the best, and was the best fit for us. Now that the monitors are in, they look great!”
Since the installation in the first five stores, DASH IN has significantly amped up the customer experience with the signage
“We look forward to helping them carry this experience through to all of their locations,” says Mike Abbott, ADFLOW president.
Headquartered in Burlington, Ontario, Canada, with a U.S. office in Chicago, ADFLOW Networks delivers digital signage, interactive and marketing solutions to some of the most recognized retailers and brands in North America, all powered by ADFLOW’s Dynamic Messaging System, using patented AdSecure technology. From store design to screen placement, hardware selection, installation, and content services, ADFLOW has become a trusted partner to many Fortune 500 companies and has grown to be one of North America’s major Digital Signage and Interactive Kiosk solution providers.
Follow DailyDOOH