Actor Antonio Banderas Launches Daktronics Digital Canvas At Picasso’s Birthplace
Gail Chiasson, North American Editor
A crowd of 800 gathered in Málaga, Spain, last week to witness Antonio Banderas, Hollywood actor and native of Málaga, fire up the new Daktronics digital display at the town’s El Corte Inglés shopping centre.
The LED display is also expected to enhance the cultural experiences in the city of Málaga.
The screen measures 9.88 metres high by 13.9 metres wide, and features a 13HD pixel layout, prime technology for cutting through direct sunlight. The display is the largest digital canvas in the Andalucia region of Spain and will be viewed by an impressive 45,000 to 50,000 footfall of daily traffic. Its unique installation on the south façade of El Corte Inglés faces directly into the sun and to the sea.
Málaga, the birthplace of Pablo Picasso, is a cultural tourist destination in southern Spain and home to numerous museums like the Picasso Museum, Pompidou Centre and upcoming international events such as the Málaga Film Festival. The new LED display will not only be promoting the brands sold within the El Corte Inglés, but also cultural events, activities and experiences within the city itself.
The display in Málaga is the second Daktronics installation by the Spanish retail brand. El Cortes Inglés erected its first digital façade just a few months ago at its Callao location in Madrid. Measuring 194 square metres and wrapping around the building, the Madrid screen is the largest video display in Spain and includes a seamless angle that provides impressive viewing perspectives and shows vibrant images with excellent contrast.
Both displays incorporate industry-leading environmental protection for longer lifetimes in outdoor environments. The variable content zoning capabilities of each display allow them to highlight one piece of content across the entire display or to organize the display into different sections to show multiple pieces of content at the same time.
“El Corte Inglés of Málaga offers one of the best possible locations, in one of the cities with greatest activity in the South of Spain,” says Ivan Del Rio, Daktronics Spain regional manager. “The installation actually was smoother than expected, thanks to the collaboration and partnership from the architecture, integration and installation teams organized by El Corte Inglés. The surprise was kept until the very last minute, and when Antonio Banderas turned the display on, the high quality of it in this application became obvious. We are very proud of this new project.”
Daktronics promotes its LED video and messaging display technology as offering ‘a long lifetime with consistent, industry-leading performance and low power consumption, providing value and excitement for years to come.’
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