ADLUX Fails To Expand, Goes Home
Adrian J Cotterill, Editor-in-Chief
We hear that Tom Goddard has stepped down from his executive role at Adlux and that Yossi Goldsmith, who was only appointed as Managing Director – Global Strategy, Sales & Marketing last June has been let go.
Adlux says it will maintain London representation, through UK Account Manager Lenai Despins who will assume responsibility for the day to day requirements of UK based Aviation Partners and Media Agencies.
Adlux has taken the marketing and financial control functions, as well as the partner relations activities, back into Geneva, under the stewardship of Mike Croft and Ariana Sellefyan in their newly appointed roles of CEO and International Sales Director respectively.
I cannot help seeing this as a costly attempt at Adlux to play in the big leagues but ultimately a failure.
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