Tiffany & Co. on JCDecaux’s Largest Digital Display in a US Airport
Gail Chiasson, North American Editor
Tiffany & Co. is the exclusive digital outdoor media partner on the new Digital Clock Tower in Los Angeles International Airport’s Tom Bradley International Terminal, where it’s promoting its new men’s timepiece collection.
The Digital Clock Tower, by JCDecaux SA, is believed to be the first of its kind in North America. It promotes Tiffany’s new men’s timepiece collection.
The Tower provides Tiffany & Co. an iconic four-sided digital platform at the center of this new international terminal. This high-definition digital structure, standing 72’ tall, reaches all departing travelers and dominates the terminal’s great Hall.
Tom Bradley International is one of the most prestigious terminals in the world. It is the largest international terminal in the US with over 9.8 million passengers traveling to and from Europe and the Asia-Pacific region. It is home to over 30 airlines such as China Airlines, Cathay Pacific, Korean Air, British Airways, Qantas Airways and Lufthansa. The terminal also provides one of the most comprehensive travel retail offerings with many high-end, global boutiques for fashion, jewelry and accessories.
Noting that Tiffany is first exclusive media partner on the Digital Clock Towe rand is highlighting its new collection of watches, the CT 60, Catherine Lacaze, vice-president marketing, North America, of Tiffany & Co., says, “Our founder Charles Lewis Tiffany defined the spirit of a New York-minute and all the possibilities that can happen in 60 seconds. The Clock Tower is a wonderful platform to delight the people who pass it every minute with the excitement of what a minute can bring.”
Jean-Francois Decaux, co-CEO of JCDecaux, says that the new, digital spectacular tower provides unparalleled exposure for one of the world’s most iconic brands.
JCDecaux, which is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 index, claims thepositions as: #1 position in street furniture wiht 491,710 advertising panels; #1 worldwide in transport advertising with more than 135 airports and more than 279 contracts in metros, buses, trains and tramways with 379,060 advertising panels; #1 in Europe for billboards with 180,590 advertising panels; #1in outdoor advertising in the Asia-Pacific region with 215,350 advertising panels; and #1 in outdoor advertising in Latin America with 52,340 advertising panels; as well as #1 worldwide for self-service bicycle hire.
In total, JCDecaux has 1,078,220 advertising panels in more than 60 countries, and is present worldwid in 3,700 cities with more than 10,000 inhabitants. Its 2014 revenues were €2,813 million.
Tiffany & Co. operates jewelry stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The Company operates TIFFANY & CO. retail stores in the Americas, Asia-Pacific, Japan and Europe, as well as in the United Arab Emirates and Russia. It also engages in direct selling through Internet, catalog and business gift operations.
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