Gail Chiasson, North American Editor
Following our article earlier today on Dynamic Outdoor/Affichage taking over Allvision Digital Billboards across Canada, we had a joint statement from Ayuda Media Systems and Dynamic telling us a bit more about the arrangement whereby Dynamic Outdoor, a officially announced its strategic and long-term partnership with Ayuda.
Dynamic’s digital billboards are strategically positioned throughout Canada’s three largest markets: Toronto, Montreal and Vancouver. The Ayuda Platform software will now handle all sales, operations, and ad serving capabilities.
Brandon Newman, president of Dynamic Outdoor, says, “We have committed ourselves to being the leader in digital billboards in Canada, and Ayuda was a key element in reaching that achievement. Thanks to Ayuda, we will be introducing opportunities to markets that will challenge the conventional methods of message delivery in the digital out of home sector.”
Newman claims that Dynamic, as ‘Canada’s only national supplier focused solely on Outdoor Digital products’, the company will be implementing Ayuda’s entire platform, enabling unprecedented flexibility and dynamic delivery of client campaigns across Dynamic Outdoor’s national network.
Daniel Fleischer, Ayuda’s vice-president of global business development, commenting on what Dynamic Outdoor “is already bringing to the Canadian digital OOH landscape, not to mention what’s on the horizon”, says, “Dynamic has already lit up several dozen large format digital bulletins in Canada’s major markets, and Ayuda is very proud to be providing a robust end-to-end solution consisting of mobile sales tools, inventory management, digital scheduling and players, ad serving, and back office finance tools. What is really exciting is that Dynamic shares our vision of delivering modern, data driven, real-time audience based messaging to deliver the right ad to the right audience, at the right time.”
“The software solution provided by Ayuda gives Dynamic the necessary technology infrastructure to deliver campaigns in ways never before sold and executed,” says Newman.
Dynamic is a member of COMB and maintains a national network of large format digital billboards in Canada’s largest markets. Launched in 2014, Dynamic prides itself by being the only pure play digital out of home company in Canada with a national footprint. This concentration provides for strategic focus on innovation and new technologies with the sole purpose of executing more efficient and effective campaigns. Dynamic has offices in Toronto and Montreal and is represented by Western Media Group in Vancouver.
Ayuda is a DOOH ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. Originally founded in 2003 by a Silicon Valley class R&D team with the objective of building the world’s most complete and best OOH management system, Ayuda’s products have today invoiced over $2 billion in OOH billing and provide media management functions for more than 1.2 million advertising faces globally. The Ayuda Platform includes a DOOH ad server that works with multiple ad exchanges enabling programmatic buying scenarios.
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