This DAMOC Cooler Display solution, launched initially back in December 2014, is now being deployed by a number of well-known brands to enhance marketing activities, including Heineken, who have purchased an initial 200 units to promote the Heineken brand throughout Ireland and the UK.
Focal Media’s DAMOC Cooler solution, based on LCD transparent displays from LG, gives beverage companies and pub landlords/managers an innovative new way to transform refrigerator doors into engaging digital signage and entertainment platforms. Eye catching content can be displayed on the doors of glass froster and bottle refrigerators for promotional purposes, raising brand awareness and ultimately increasing overall sales. All media play-out and door openings are collected by the Signagelive Proof of Play platform and available for analysis through dynamic dashboards and reports to assist Focal Media and Heineken to measure return on investment.
Kevin Hayes, Commercial Director, Focal Media told us “We first began the creative for this project three years ago but transparent display technology wasn’t at an affordable price point then for a large scale roll out of this nature. We have worked closely with LG to create the bespoke Cooler Units and the reaction has been phenomenal. We have successfully created a platform that both Heineken and the outlet that it is being installed in can benefit from, introducing a high end technology solution into the environment that they can utilise for their own messaging purposes. It also creates a talking point amongst customers and with this, seeing is believing.”
Displayed content is created, scheduled and managed by Focal Media using Signagelive’s cloud based CMS. Conventional advertising is digitized for individual establishments to raise awareness of events they are hosting, with a particular emphasis on those sponsored by Heineken, such as Champions League fixtures and European Cup Rugby. The coolers are connected to IAdea MBR -1100 devices that are powered by Signagelive. Signagelive is used to store, manage, schedule and correctly render all displayed content, enabling Focal Media to provide a completely managed solution for each establishment.
Displayed content includes promotional videos and social media updates. Signagelive provides full support for different content formats including static images, rolling video, web pages, IPTV, image layering, RSS feeds, portrait support, screen on and off control, as well as proof of play and proactive monitoring functionality.
Jason Cremins, CEO of Signagelive said “DAMOC Coolers give landlords and beverage companies a highly original way to increase customer engagement. Our cloud based solution provides Focal Media with an easy means to create and publish content to different establishments on the fly to help increase overall revenue.”
Focal Media has previously won the APMC Award for ‘Best Alcoholic Beverage Marketing Award’ for its DAMOC Cooler technology.
April 22nd, 2015 at 18:01 @792
Maddie, Are these displays manufactured by LG-MRI in Atlanta, GA or are they from somewhere else?
April 23rd, 2015 at 03:42 @196
Nosson, the displays are not manufactured by LG-MRI. They are LG transparent displays that are manufactured by Focal Media to create the fridge you see in the picture and video shown here: https://signagelive.com/blog/2015/04/21/signagelive-selected-to-power-damoc-cooler-displays-developed-by-focal-media-ltd/
April 23rd, 2015 at 07:33 @356
No they are from ‘somewhere else’.
These are LG only displays and manufactured by Focal Media into the DAMOC Cooler itself.
LG-MRI have the JV in the US with LG and build the big cooler fridges.