Gail Chiasson, North American Editor
Christie will install its Christie Experiential Networks at Screenvision’s Upfront Advertising event in New York City on May 7, 2015, marking the start of a strategic partnership between the two companies.
Screenvision, one of the national cinema advertising leaders in the US, has a presence in approximately 2,300 theater. It will host executives from advertising agencies and national brands at its annual event, which will showcase the 2015/2016 slate of movies and continue to validate Screenvision’s cinema media network as the leading choice of advertisers to tap into a scalable audience replacement that addresses the decline in TV ratings and audience fragmentation.
“Screenvision is excited about partnering with Christie at our Upfront event and our ongoing discussions about a broader strategic partnership for the cinema lobbies,” says Travis Reid, CEO at Screenvision.
This exclusive arrangement leverages Christie’s powerful DOOH Solutions, further enhancing cinema advertising programs,
Christie Experiential Networks solutions, ‘From the Street to the Screens’, range from complex, interactive, user-driven video walls, to projection mapping and multisided immersive environments. They create exciting destinations where consumers can respond to and interact with brands, leading to longer dwell times and a superior emotional connection. Through Christie Experiential Networks, companies can deliver timely content and ad management from a remote or central location, allowing for consistent and timely experiences in as many locations as needed.
“Christie Experiential Networks has set the new standard for DOOH in theaters, providing award-winning content and signage destinations that are fully scalable, from Digital One-Sheets, to fully immersive, interactive digital standees,” says Craig Sholder, executive vice president, global business development and strategic planning at Christie. “Christie’s arrangement with Screenvision further strengthens Christie Experiential Network’s growing leadership in the industry, with advertising and branding that runs the full gamut of traditional and cutting edge DOOH solutions.”
New York-based Screenvision offers on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers, and provides comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. The Screenvision cinema advertising network is comprised of over 14,200 screens in 2,200+ theater locations across all 50 states and 94 percent of DMAs nationwide; delivering through more than 150 theatrical circuits, including sixof the top 10 exhibitor companies.
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio Inc., Japan.
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