Gail Chiasson, North American Editor
Mark Boidman, managing director, Peter J. Solomon Company, New York-based private investment banking firm, will be a featured speaker at the 2015 OAAA\TAB National Convention + Expo taking place May 11-13 in San Diego.
The Outdoor Advertising Association of America (OAAA) is the lead trade organization representing the out-of-home advertising industry. The Traffic Audit Bureau (TAB) directs the development and delivery of out-of-home media measurement systems. The OAAA\TAB National Convention + Expo is the OOH media industry’s largest annual event, drawing over a thousand media company executives and owners, agency professionals, advertisers and suppliers.
The 2015 convention, #AmplifyOOH, will present a lineup of seven featured speakers, including Malcolm Gladwell, keynote speaker and New York Times best-selling author.
The program for this year’s conference will examine shifts in overall media strategies and identify how OOH advertising can amplify other media, particularly mobile and social applications. Boidman will address the audience during the general assembly Wed., May 13, where he will discuss the state of the US media business and how it has and will affect the OOH industry, as well as recent market activity and company valuations, what we can expect to see in coming years, and how OOH can and will compare to competing media.
Boidman is also expected to make specific recommendations to the attendees, including using technology to demonstrate the ROI of OOH advertising, and creating an open structure data management platform that would involve using data to target audiences. We’ve heard him speak at several conferences and he’s usually right on target and sometimes controversial, so it will be interesting to catch what he has to say in San Diego.
“It’s a privilege to be asked to address the OOH media industry from a platform like this, especially given technology’s impact on the future of media and advertising,” says Boidman. “The Peter J. Solomon Co. media team is now covering a number of key assignments in the media sector. Having a presence at the OAAA-TAB National Convention indicates the expertise and momentum we’re building.”
Boidman joined PJSC in 2013 and is a managing director in the firm’s Media, Entertainment, Communications and Technology Group, with focus areas that include digital media, marketing services, mobile and out-of-home media practices. As part of his work in the OOH media sector at PJSC, he recently advised on Searchlight Capital Partners’ acquisition of TouchTunes Interactive Networks and OUTFRONT Media’s acquisition of certain outdoor advertising businesses from Van Wagner Communications. Boidman sits on the Board of Directors of the Digital Signage Federation, a not-for-profit trade organization serving the worldwide digital signage, interactive technologies, and digital-out-of-home network industries, and on the Advisory Board of Gimbal, a beacon technology company.
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