Leading UK independent forecourt operator, Motor Fuel Group (MFG) has signed a further five year contract with Amscreen. This will cover an upgrade in screen technology within their initial 58 stations, alongside a rollout of their new 24 inch screen product throughout 223 recently acquired, and originally branded, Murco forecourt sites.
Jeremy Clarke, Managing Director of Motor Fuel Group, said “Our partnership with Amscreen has enabled us to deliver site specific communications in each of our individual venues. These new screen products will offer us the ability to continue and improve upon the messaging we can feature on screen for our customers.”
The high definition, larger format, portrait screens will also employ Amscreen’s OptimEyes technology, delivering real-time audience measurement data. This brings Amscreen’s weekly impacts for their UK forecourt networks to more than 31m.
The network provides brands the opportunity to reach 3.4m visitors to these venues every week. The MFG estate of BP, Texaco and JET branded stations represents a key part of the larger portfolio of 3,765 screens within forecourt venues across the UK.
Simon Sugar, CEO of Amscreen Group told us “As a key longstanding partner of Amscreen, we’re delighted to renew agreements with MFG and the new 24 inch HD screens will not only enhance customer communications in venue but offer our advertisers more key touch points to engage with consumers across the UK.”
MFG has been working with Amscreen since 2010, employing a network of screens within forecourts at pay points. This network delivers store specific messages for customers as well as 3rd party advertising sold and served by Amscreen.
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