OTG-NCR Self-checkout Kiosks For The Airport Shopping Environment
Gail Chiasson, North American Editor
OTG Management LLC has deployed NCR SelfServ 90 self-checkout solutions at its restaurant and retail locations within LaGuardia Airport in New York City.
Additional deployments within LaGuardia, as well as in Newark Liberty International Airport, John F. Kennedy International Airport and Ronald Reagan Washington National Airport are planned for later this year.
OTG, recognized in the travel industry for its customer focus and groundbreaking innovation, is transforming airport environments with a focus on dining, design, technology and ease of interaction for airport travelers.
The rollout will support OTG’s efforts to improve the travelers’ experience as the NCR solution can be used as a free-standing self-checkout kiosk, installed on a countertop or even mounted on a wall and is ideal for ‘grab-and-go’ shopping.
The NCR SelfServ 90 is perfect for airport retailers with many shoppers. Several factors led to OTG’s adoption of the solution, including software integration, ease of use and value. When searching for a modern system, OTG looked for one that could adapt to its environment. OTG’s key purpose was to reduce queues and to make it as seamless a process as possible during peak hours for passengers purchasing just a few items.
“NCR’s consumer transaction technologies enable us to offer our customers more control over their experience,” says Rick Blatstein, OTG CEO. “We continue to introduce technologies that our customers are familiar with, such as self-checkout and mobile payment options like Apple Pay, which allow our crew members to spend more time on hospitality.”
In addition to improving the shopping experience, OTG also selected the NCR solution because of its user-friendly interface. This makes it easy for travelers to use the solution with minimal or no instruction which enables the platform to deliver instant value to OTG.
“Travelers have embraced the NCR SelfServ 90 solution because of its ability to speed up checkout time,” says Albert Lee, OTG chief technology officer. “While some technology is complicated and tedious to deploy, NCR has worked with us from day one to ensure we gain instant, maximum value from our investment.”
In a recent study of consumers in nine countries, 90% revealed they use self-checkout technology. When asked what they liked about self-checkout, consumer’s top three responses were convenience (42%), ease of use (40%) and the speed of checkout technology in comparison to the cashier assisted line (39%).
“Consumers are increasingly influenced by a great shopping experience, and this is especially important in an airport where time is especially precious,” says Dennis Davidson, vice-president of travel, NCR Corporation. ”NCR has enabled OTG to deliver an innovative shopping experience that will serve travelers well for years to come.”
OTG elevates the airport experience with enhanced dining, design and technology in more than 300 restaurants and retail concepts in 11 airports across North America.
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