Adrian J Cotterill, Editor-in-Chief
The 21st century is now known as the century of cities and according to the United Nations, for the first time in human history, there are more people living in cities than in rural areas, and urban residents are projected to increase to two-thirds of humanity by 2050.
This evolution raises a number of questions regarding the deployment and management of all types of infrastructures within cities.
In London, on Tuesday May 19, 2015 JCDecaux’s Executive Vice President Strategy, Research & Marketing, Albert Asséraf will say that the answer to many of those questions appears to be a new urban approach through technology, Internet connectivity, real-time information, data analytics, networked devices, digitalization of the public spaces, digital dialogue and new types of services.
As a major private city player, JCDecaux is already fully involved in the transition process towards smarter services for cities, citizens and advertisers; street furniture is increasingly intelligent, connected objects are gaining ground, new connectivity services are offered to cities and residents alike – all resulting in new and innovative advertising opportunities.
In a world where Internet has become a 24/7 activity for people and the Internet of things is already a reality Albert Asséraf‘s presentation at 14:30 entitled ‘Cities and The Digital Revolution: New Services and new Behaviours‘ is one not to miss!
You can register for The DailyDOOH Media Summit here.
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