Andy Stevens Joins Clear Channel Outdoor
Gail Chiasson, North American Editor
Andy Stevens has joined Clear Channel Outdoor Holdings Inc., New York as senior vice- president of research, insights and analytics, reporting to Rocky Sisson, executive vice-president and chief revenue officer, Clear Channel Outdoor Americas.
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In his new role, Stevens will develop critical performance analytics and research related to the out-of-home media market and work with the sales leadership and marketing teams to develop strategies to support CCOA’s vision and drive incremental growth.
“One of our top priorities at CCOA is finding ways to deliver even greater ROI to our clients and partners, and Andy’s deep expertise in turning data analytics into actionable consumer and marketing strategies will greatly enhance our ability to demonstrate the impact of out-of-home,” says Scott Wells, CEO, Clear Channel Outdoor Americas. “Innovation has always been a hallmark of our company and I am confident Andy will enable new, valuable and actionable insights for our marketing partners.”
Stevens will play an integral role in developing return on investment analytics for CCOA’s clients and partners, and play an active role in the company’s research initiatives to help identify the most impactful advertising opportunities and deliver the most relevant data to help support the sector’s growth. He will also be responsible for the creation and implementation of various sales and marketing strategies that will enhance current client relationships and drive increased revenue in the overall OOH sector.
“Clear Channel Outdoor has consistently proven its ability to deliver impactful marketing solutions to its clients and partners, and I am excited to build on this record,” says Stevens. “There are enormous opportunities to use digital mobile data to create new customer segmentation and attribution models for outdoor advertising. I look forward to developing the insights to help marketers leverage these new technologies via the vast scale of Clear Channel Outdoor’s OOH network.”
Stevens joins CCOA from ShareThis, where he was the vice-president of strategy and research and worked with Fortune 500 companies to convert social data and insights into consumer activation and marketing strategies. Prior to ShareThis, Stevens was the director of strategy at AOL in New York where he led a team to drive account growth in the East Coast region through customized advertising solutions. He was also a management consultant at Capgemini Consulting in London and Paris, where he set up a new consulting division using e-channel expertise to advise clients on strategic direction and developments in the online marketplace. He earlier held positions at Advertising.com, including head of campaign delivery for the Western European region.
Clear Channel Outdoor Holdings Inc. is one of the world’s largest outdoor advertising companies with more than 675,000 displays in over 40 countries across Asia, Australia, Europe, Latin America and North America. Reaching millions of people monthly, including consumers in 45 of the top 50 U.S. markets, Clear Channel Outdoor enables advertisers to engage with consumers through innovative advertising solutions. Clear Channel Outdoor is pioneering the integration of out-of-home with mobile and social platforms, and the company’s digital platform includes more than 8,000 screens worldwide, with 1,175 digital billboards across 37 U.S. markets.
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