Cogeco Métromédia Reorganizes Its Sales Structure
Gail Chiasson, North American Editor
Further to Claude Lamoureux’s appointment last January as vice-president, digital and display development at Cogeco Métromédia, and to better equip the company for the development of new partnerships, Cogeco Diffusion has announced the appointment of Jean-François Rioux to the newly created position of vice-president, business development and partnerships for Cogeco Métromédia.
Jean-François Rioux
As part of his new role, Rioux will prioritize all strategic development initiatives for Cogeco Métromédia’s current and future business model, leveraging his many years of experience in Display to support development, with the goal of adding new display partners and growing the company’s portfolio.
Rioux’ appointment results in the creation of a new general sales manager position for Cogeco Métromédia, for which recruiting now begins. The person assigned to this new position will have overall responsibility for the entire Cogeco Métromédia Sales sector.
In this context, Daniel Dubois’s current mandate has been broadened and he now is vice-president, sales and marketing, for Cogeco Diffusion and Cogeco Métromédia. The new general sales manager will report directly to Dubois.
Cogeco Métromédia’s entire sales sector will continue to report to Rioux until a general sales manager is appointed.
Richard Lachance, president and CEO of Cogeco Diffusion, said he was very pleased to announce these appointments and new structure that will “foster greater efficiency in our ability to serve our customers with a better overall offering.”
Cogeco Diffusion, one of Québec’s largest radio broadcasters, operates 13 radio stations across Québec as well as Cogeco News, one of the province’s largest news agencies, as well as Métromédia.
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