Gail Chiasson, North American Editor
“Bigger screens means bigger fun, brand impact, and power of attraction,” says Denys Lavigne, senior director, experience strategy and creative services, Christie.
Denys Lavigne
Lavigne will be speaking next week at #InfoComm15, Wednesday, June 17, from 1 p.m. to 2:30 p.m., during an educational session titled ‘Large Screen Solutions – Don’t Be Intimidated’.
“In this session, I’ll be sharing my thoughts on why I think large screens applications, and by extension experiential displays, make a lot of business sense,” says Lavigne.
“I’ll also present a few case studies, tips on experience design for large screensand key considerations to ensure that the end-result justifies the investment. From an architectural, interactive and visual impact perspective,the large screen is a beast well worth domesticating.”
Large screens such as video walls and large touch screens offer a massive canvas to create dramatic and memorable customer experiences that make a visitor want o interact with your brand. If you attend this session, you’ll learn from multi-award creative content winner how to leverage an agency’s expertise in blending the right mix of creative strategy with technical prowess and deliver unforgettable content to your audience.
#InfoComm15 will be held June 13-19, with many educational sessions daily, including a new three-day course on managing space and staff running Saturday-to-Monday, June 13-to-15.
Being held at the Orange County Convention Centre, Orlando, some 37,000 visitors are expect to attend with more than 980 exhibitors, mainly in professional AV, lighting and staging, digital content creation, signal distribution, projection, digital signage, conferencing, and networking.
Among new sessions this year are: offsite AV Tech tours; a projection mapping workshop; a united communications and collaboration workshop; a full educational program for houses of worship; and more.
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