You Just Can’t Skip DOOH Ads, @OutfrontMediaUS
Gail Chiasson, North American Editor
Leveraging more than 100 of its own digital displays throughout New York City, OUTFRONT Media has launched a new campaign timed with this year’s TV advertising upfront season to demonstrate the power and reach of outdoor marketing, specifically on digital displays.
These 55-inch displays – from Wall Street to Times Square to the Upper East Side – are able to show video advertising that marketers traditionally place on television during upfront season.
The campaign parodies the relative ease today of skipping television commercials or closing online advertisements. Comparatively, out-of-home advertising cannot be fast-forwarded. While television is still the dominant form of advertising, its share is shrinking. Meanwhile, out-of-home is projected to hold steady as a reliable marketing platform with a roughly 7% share of the global adspend.
The display message is ‘Upfront, Newfront…OUTFRONT; No skipped ads or bots about it.’
OUT FRONT also passed along a fun fact: the television industry itself uses out-of-home advertising to promote its programming. Taken together, TV, Entertainment and Movies was the top sales category – 19% of US revenue – for OUTFRONT Media last year.
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