Gail Chiasson, North American Editor
Astral Out of Home, a division of Bell Media and one of Canada’s leading out-of-home advertising companies, is expanding its operations to Atlantic Canada after having been awarded the indoor advertising contract for Halifax Stanfield International Airport.
The 10-year contract, effective May 1, 2015, is part of an ongoing, cross-country development program for Astral’s airport network.
Luc Quétel, president, Astral Out of Home, says, “The Halifax airport is a key venue that offers great opportunities for clients in this market. We are looking forward to collaborating with other Bell companies, including Bell Aliant and CTV, to bring travelers a unique airport experience while also providing the best advertising platform for our clients.”
“It is very exciting to have the opportunity to work with the dynamic team at Halifax Stanfield International Airport,” says Benjamin Mathieu, director, business development, transportation and technologies, Astral Out of Home. “We are committed to our investment in this airport and will be offering an innovative line of digital advertising products scheduled for completion this fall.”
Among the digital signage planned are video walls featuring a single advertiser. Astral also plans to deploy its AeroTV network inside the airport’s departure lounge. The ad-supported network will provide local content including news, sports, weather and entertainment, developed in association with its Bell Media sister company, CTV Atlantic.
Joyce Carter, Halifax International Airport Authority president & CEO, says, “The new technology and innovation that Astral will bring to Halifax Stanfield aligns perfectly with our efforts to continually enhance the overall experience of our passengers and visitors. We believe this partnership is truly win-win for the airport and its customers as well as Astral Out of Home.”
The contract had been with Clear Channel Outdoor for over a decade, Pattison Outdoor has a long-term contract for the airport’s exterior signage.
Serving 49 non-stop destinations, Halifax Stanfield International Airport is the largest airport in the Atlantic provinces, with passenger traffic of over 3.6 million in 2014.
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