Digital Billboards at The Heart of @NLEOMF Police Week Recognition
Adrian J Cotterill, Editor-in-Chief
The National Law Enforcement Officers Memorial Fund (NLEOMF), dedicated to telling the story of American law enforcement and making it safer for those who serve, and its media partners Clear Channel Outdoor Americas (NYSE: CCO) and iHeartMedia, Inc. this week announced their second annual partnership to honor fallen law enforcement officers whose names will be dedicated on the National Law Enforcement Officers Memorial in conjunction with National Police Week, May 10-16, 2015. 
Against the backdrop of one of Clear Channel Outdoor’s full-motion digital billboards along Broadway in Times Square, the companies launched their second annual Police Week salute with a special tribute to fallen officers in a press conference hosted by NLEOMF Chairman and CEO Craig Floyd, who was joined by NYPD Commissioner William J. Bratton, New York City Council Members Mark Treyger and Donovan Richards, and families of the NYPD law enforcement officers who are being honored by the memorial fund this year.
During the press conference, Clear Channel Outdoor Americas (CCOA) displayed individual creative for each of the 273 law enforcement officers whose names are being dedicated on the Memorial walls this year, 117 of whom were killed in the line of duty in 2014.
Each officer’s individual profile features the fallen officer’s photo (if available), agency and end of watch date. iHeartMedia Inc.’s campaign began this Monday and runs through Police Week.
Following Monday’s press conference, the Times Square officer tributes will unfurl in a national digital out-of-home memorial for four days on the company’s more than 1,100 large format digital billboards and digital bus shelters across 37 of the top U.S. markets and specifically in the communities where they served.
Additionally, over 7,000 public service advertisements (PSAs) will air across iHeartMedia’s 858 radio stations to pay tribute to officers who lost their lives.
The spots encourage public participation during the designated week of remembrance and drive listeners to LawMemorial.org where they can light a virtual candle, donate or simply learn about the heroic acts of these brave men and women.
As part of the campaign to honor all 20,538 of the American law enforcement officers added to the memorial since its inception, CCOA is running creative that encourages the public to donate to the Memorial Fund’s United by Light program and dedicate a virtual candle with a personalized message in honor of a special officervAltogether, it is estimated that the ten day outdoor and radio campaign will generate nearly 100M impressions.
During the annual Candlelight Vigil in Washington, D.C. on May 13, all of CCOA’s nearly 1,200 digital billboards across the U.S. will pause for two minutes on a single iconic image in remembrance of the 273 U.S. law enforcement officers whose names are being formally dedicated on the Memorial.
In New York, CCOA’s full-motion digital billboards in Times Square (47th St. and Broadway), Penn Plaza (7th Ave. and 34th St.) and the Port Authority (8th Ave. and 42nd St.) will simultaneously display a two-minute video of the Candlelight Vigil while inviting passersby to pause, honor and remember. National Police Week was established by a joint resolution of Congress in 1962 and pays special recognition to those law enforcement officers who have lost their lives in the line of duty for the safety and protection of others.
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